Hi, I’m Peter.
I am a creative director and user-centered designer who is passionate about creating frictionless, loveable experiences for physical and digital spaces. I enjoy finding elegant solutions to complex problems that put the customer first. I like to design features and flows that are delightful to use as well as multi-channel campaigns that achieve results.
When I’m not designing, I like to fix things around the house, cycle along Alki Beach, or sketch in my notebook. I also play the piano and feel compelled to write songs about my ruminations on life. Born and raised in Hawaii, I enjoy being by the ocean and venture out into the frigid Pacific Northwest waters for some surfing or paddleboarding when the weather is warm.