Holiday Gift Shop

To position itself as the premiere holiday gift giving destination, Nordstrom created The Holiday Gift Shop–a highly curated pop up shop merchandised to recipients. My team was entrusted with designing the modular system of components for the shop build and supporting sign package designed to fit a variety of floor plans. I partnered with the Holiday Steering Committee led by the VP of Special Projects to create naming conventions and content hierarchy for the shops. I also led the graphic design practice, establishing color palettes, graphic elements and ensuring all visuals aligned with marketing brand standards within budget and on schedule.

Objective: 119 curated gift shops

Client: Nordstrom

Timeline: 3 months

My Role: Design Manager

Tools: InDesign, Illustrator, Sketchup

Deliverables: Shop build and sign program