NORDSTROM May 2015-June 2020
Graphic Design Manager
Led a team of 4 designers to implement environmental graphics and customer-focused content for Nordstrom full line stores.
Hired and trained 5 designers focused on user-centered design.
Managed $1.4 million annual budget and fostered sustainable production practices.
Opened ten new stores in Canada and the US exceeding opening sales goals.
Launched new brands including Ivy Park, J.Crew, Madewell and Good American establishing successful relationships with vendor partners.
NORDSTROM May 2010-May 2015
Creative Brand Strategist
Creative direction for Nordstrom Rewards program for 2 years that increased membership by 5% to 4.5 million
Creative direction for campaigns including Holiday and Anniversary Sale totaling $2.5 billion.
Hired illustrators and photographers and managed ad agency partnerships.
NORDSTROM May 2004-May 2010
Senior Art Director
Art direction and design for multi-channel campaigns including monthly catalog, e-commerce, social and print collateral.
Twilight Eclipse catalog campaign and digital ads generated 1.4 million impressions on social feeds.
Facilitated print and digital partnerships that improved alignment of multi-channel campaigns that increased sales and improved workflow.
Managed photo crews and worked on-site with high profile talent such as Ruben and Isabel Toledo.
TALBOTS Hingham, Massachusetts
Specialty Catalog Art Director
Art direction and design of specialty catalogs with emphasis on location-based lifestyle fashion photography.
MACY’S Seattle, Washington
Senior Art Director Manager
Managed 4 art directors and in-house photo crews supporting catalog, advertising, and print collateral.