JCPenney Fashion Focus

My role: Associate Creative Director for Store Graphics

JCPenney is known for value with its robust couponing and price promotions. The chief merchandising officer wanted to expand the idea of value into fashion by promoting trends at focal points in store. I worked closely with the photography team, graphic designers, and writers to create compelling presentations that elevated the fashion at high-traffic areas.

Prabal Gurung for JCPenney Mall Entrance Shop

Credits
Mike Monk graphic design for Prabal Gurung, New Year and Fall