Las Vegas Souvenir and Gift Show

My Role: Experiential Designer and Lead Installer

The Las Vegas Souvenir and Resort Gift Show is the largest trade show in its class with over 1300 booths. I designed the show booth for Lantern Press utilizing it as a stage to implement change in the brand identity which included a revised brand guide, a redesigned catalog, updated sales sheets, and elevated merchandise presentations. Pre-orders increased by 17% despite the reduction in traffic due to Covid restrictions.