https://www.peterfitz.net/about2 daily 0.75 2021-02-21 https://images.squarespace-cdn.com/content/v1/5f069384c590503f5afc8762/1595460373379-WF40UMWV2AOJTSHZUDHF/5D03633E-62BD-489E-BE18-35619339304A.jpg About Hi, I’m Peter. I am a creative director and user-centered designer who is passionate about creating frictionless, loveable experiences for physical and digital spaces. I enjoy finding elegant solutions to complex problems that put the customer first. I like to design features and flows that are delightful to use as well as multi-channel campaigns that achieve results. When I’m not designing, I like to fix things around the house, cycle along Alki Beach, or sketch in my notebook. I also play the piano and feel compelled to write songs about my ruminations on life. Born and raised in Hawaii, I enjoy being by the ocean and venture out into the frigid Pacific Northwest waters for some surfing or paddleboarding when the weather is warm. https://www.peterfitz.net/about daily 0.75 2024-10-18 https://images.squarespace-cdn.com/content/v1/5f069384c590503f5afc8762/1615180014943-9OP6DBZ7OI5DRHX95688/HolonaBeach.jpg About About I'm a designer and creative strategist with a passion for finding smart, elegant solutions to complex problems. I enjoy crafting digital and physical experiences that are delightful to use as well as multi-channel campaigns that achieve results. As a creative manager, I take a servant-leader approach to help enable others to thrive and encourage their best ideas to flow. After graduating from Oberlin College with a degree in English literature and studio art, I worked in the editorial design department of the Chicago Reader where I was first introduced to layout and typography. I continued my studies in advertising and design at MassArt in Boston, while also working at Talbots, designing and art directing lifestyle fashion catalogs. Continuing my retail adventure, I held a variety of roles at Nordstrom including art director, creative strategist, and design manager. I’ve also taken a deep dive into experiential and service design, creating tradeshow spaces for Lantern Press, a leader in the gift and souvenir industry. Recently, I led a small team at JCPenney transforming their in-store graphics to support a 1 billion dollar investment to reinvigorate this 100-year-old company. When I’m not designing, I like to fix things around my house, cycle along Alki Beach, or make a quick watercolor sketch. I also play piano and write songs about my ruminations on life. 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